ISC has an interesting article on an Attack involving .hk domains
So, perhaps this is a related attack.
It starts with a greeting card:
Looking deeper at the code, it's doing something iffy:
If you do click on the link, you are served an exe file, which when submitted to VirusTotal gives you this result:
Again, coverage not too hot :(
Currently detected as: Email.Malware.Sanesecurity.07061701